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Messaging & Positioning:
- Develop differentiated messaging for employers, health plans, and consultants.
- Build segment-specific value propositions reflecting buyer needs.
- Translate complex features into narratives connecting experience to ROI.
Go-to-Market Plans:
- Manage end-to-end GTM for product updates and launches.
- Partner with Product to understand roadmap and release timing.
- Coordinate cross-functional readiness across various teams.
Sales Enablement & Content:
- Create core sales assets such as pitch decks and FAQs.
- Partner with Marketing for campaigns and webinars.
- Contribute to demo flows showcasing Maven's experience.
Maven
Maven is the world's largest virtual clinic for women and families, with a mission to make healthcare work for all. They offer award-winning digital programs that provide clinical, emotional, and financial support all in one platform, trusted by over 2,000 employers and health plans.