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Product Positioning & Market Narrative:
- Define and evolve Highlight’s product positioning and market narrative
- Translate complex product capabilities into clear customer value
- Develop messaging frameworks for core ICPs and buyer personas
Go-to-Market Strategy:
- Lead messaging and go-to-market planning for product launches and feature releases
- Partner with Product and Demand Generation to ensure new capabilities are successfully introduced to the market
- Develop launch plans that align across Sales, Marketing, and Customer Success
Customer Journey & Buyer Insights:
- Map messaging and content across the full customer journey
- Translate customer insights, feedback, and research into compelling stories and positioning
- Help the organization better understand how customers evaluate and purchase Highlight
Highlight
They help consumer brands make better product decisions before they launch to market by testing product concepts, formulations, packaging, and messaging with real consumers. Highlight combines research expertise with AI-powered technology, enabling teams to run research-grade testing faster and at greater scale than traditional methods.