Product Marketing Lead

Positioning and messaging:

• Own and evolve core product messaging: buyer pains → Ketch value → proof.
• Develop personas, use cases, and solution narratives that help the market “get it” quickly.
• Partner with Product and Sales to keep positioning current as the product evolves.

Content and assets:

• Create high-quality deliverables: decks, one-pagers, website copy, product pages, articles/blogs, email copy, and customer/partner narratives.
• Build sales enablement materials: talk tracks, battlecards, competitive comparisons, and customer-ready presentations.
• Collaborate with Demand Gen on launch and campaign assets (webinars, landing pages, nurture copy).

Competitive and market intelligence:

• Keep a living view of the competitive landscape: new features, messaging, pricing signals, and positioning shifts.
• Translate competitive insights into practical outputs (battlecards, objection handling, “why Ketch” proof points).