Product Marketing Director

Product Marketing & Messaging Strategy:

• Drive product marketing direction, collaborating with Product, Sales, and marketing functions.
• Partner with Product organization to shape product strategy based on competitive intelligence and market insights.
• Develop a deep understanding of market trends and customer requirements.

Organizational Enablement:

• Support go-to-market initiatives in partnership with GTM teams by developing collateral.
• Assist sales with target profiles, training programs, and sales tool kits.
• Develop and operationalize an insight-led marketing framework.

Customer Insights and Research:

• Gather and synthesize insights from customers and prospects to inform product roadmap prioritization.
• Develop industry and solution-focused use cases, demo scenarios, and sandbox environments.
• Build competitive intelligence briefs and battlecards to guide sales strategy.