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Role Overview:
- Translate Modern Health's differentiation into compelling narratives.
- Drive go-to-market success.
- Ensure that customer-facing messages reflect value.
Key Responsibilities:
- Develop expertise in buying committee dynamics.
- Track competitive positioning and industry trends.
- Build buyer personas and customer journey maps.
Go-to-Market Strategy:
- Design and execute go-to-market plans for new products.
- Define KPIs for product marketing initiatives.
- Partner with Product to build launch readiness frameworks.
Modern Health
Modern Health is a mental health benefits platform for employers, offering access to various resources within a single platform. They are the fastest entirely female-founded company in the U.S. to reach Unicorn status, with a culture centered around high empathy and accountability.