Content Activation Lead

We’re looking for a Content Activation Lead to help get Stripe’s best stories in front of the right audiences—and make every flagship asset work harder. This role sits at the intersection of editorial, campaigns, demand generation, ops, and analytics. You’ll own distribution strategy, content merchandising, derivative content creation, experimentation, and measurement.

Partner with global campaign leads to map each content piece to the right audiences, regions, and lifecycle stages, and ensure we have channel-appropriate distribution plans for each piece. Stay abreast of modern storytelling techniques and forms; propose new and compelling ways to take messages to market.

Orchestrate content distribution across owned/earned/paid: email, web, in-product, social (LinkedIn, X, YouTube), and beyond. Own content merchandising: atomize longform and data-driven pieces into derivatives (email, social, short video, infographics). Run A/B and multivariate tests, messaging and creative testing, and user research to determine what performs for each campaign audience leverage AI thoughtfully to scale repackaging, summaries, thumbnails, and QA.

Partner with Marketing Ops, Marketing Analytics, and Data Science to shape, refine, and extend our measurement of content performance, build dashboards, run lift/incrementality analyses, and codify repeatable playbooks from wins. Report performance and insights via monthly/quarterly readouts; drive continuous feedback loops with Campaigns, PMM, and regional teams.