Job Description
Develop, launch, and optimize paid campaigns across platforms like Google Search & Display, Meta, YouTube, programmatic platforms, and emerging channels. Manage daily budgets, bids, and pacing to maximize ROI and user acquisition within defined CPA targets. Tailor creative and messaging to regional regulations, app launch timelines, and user behavior. Leverage behavioral, geographic, and device data to improve targeting efficiency and conversion rates across the user journey. Integrate internal and third-party data sources to refine audience targeting and boost performance. Produce detailed reports on KPIs including Customer Acquisition Cost (CAC), Return on Ad Spend (ROAS), Click-Through Rate (CTR), conversion rate, and Lifetime Value (LTV). Share actionable insights with cross-functional teams including creative, product, and compliance.
About Crypto.com
Founded in 2016, Crypto.com serves more than 150 million customers and is the world's fastest growing global cryptocurrency platform.