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Accountabilities:
- Transform creative briefs and product assets into polished, conversion-focused video advertisements for platforms like Meta, TikTok, and Google.
- Produce a consistent weekly volume of original advertising concepts and hook variations, using both traditional editing and AI-powered tools.
- Monitor campaign performance data to identify winning creative elements and optimize underperforming ads.
Requirements:
- At least 2 years of experience editing direct-response video ads for e-commerce or DTC brands, with a portfolio of live ads.
- Proven expertise in editing UGC advertisements and using AI tools like Veo 3, Kling, or Runway to generate assets.
- Strong understanding of Meta creative testing methodologies and ability to interpret metrics like hook rate and CPA.
Benefits:
- Competitive base compensation with a performance-based bonus tied to scorecard results.
- Fully remote working arrangement with flexibility to work from anywhere, requiring daily overlap with UK working hours.
- Hands-on exposure to advanced AI creative technologies and direct collaboration with creative leadership.
Partner Company
They specialize in performance-driven advertising for e-commerce brands, creating high-converting video content for platforms like Meta and TikTok. The company fosters a fast-paced, experimentation-driven creative environment with a focus on data and AI-powered tools, though employee count and culture specifics are not disclosed.