Growth Marketing Manager

Be a strategic part of the Marketing team focusing on the Public Safety Group. We're seeking a Growth Marketing Manager who can blend strategic marketing know-how with data-driven execution capabilities. This role will sit at the intersection of marketing, analytics, and operations, driving customer acquisition and revenue growth through innovative marketing strategies and tactical implementation. Develop and execute multi-channel growth marketing campaigns to drive customer activation, expansion, retention, and acquisition. Fully utilize and optimize the marketing tech stack, including tools and automation to scale growth efforts (Gainsight, Hubspot, Apollo, Salesforce, Navattic) Build robust data pipelines and insightful dashboards to monitor marketing performance, identify trends in user behavior, and share actionable insights across the organization to inform our PLG-to-SLG strategy. Analyze user behavior data to identify growth opportunities and optimize the customer journey, utilizing channels like email, paid media, and in-product advertising. Collaborate with product & product marketing teams to implement growth features and product-led growth initiatives. Design and execute A/B tests to continuously improve marketing performance. Strategically manage marketing automation workflows and sophisticated lead nurturing sequences, with a strong emphasis on email marketing. Create data pipelines and dashboards to track marketing performance and share insights. Own key performance metrics including CAC, LTV, conversion rates, and marketing ROI. Develop and maintain documentation for marketing processes and systems.