Social Media Associate

Develop and execute organic social media strategies and organic campaigns across LinkedIn, YouTube, Instagram, and X (Twitter) aligned with key business priorities and brand positioning. Own and manage the organic social calendar and daily posting cadences, ensuring content is timely, aligned to key initiatives, and optimized by platform. Proactively monitor social platforms to identify engagement opportunities, surface brand mentions, and independently respond to comments, questions, or relevant conversations in real time—including occasional weekend or off-hours coverage. Collaborate with design, brand, and growth teams to develop content concepts tailored to platform trends and audience behavior. Drive monthly performance reporting by analyzing metrics, identifying trends, translating those findings into actionable insights for the broader marketing team. Make ongoing recommendations to improve channel mix, post timing, creative direction, and messaging cadence based on data and platform behavior. Contribute to employee advocacy efforts by curating timely shareable content and advising on platform-specific best practices. Participate in special projects including piloting new content formats, managing social support for acquisition brand transitions, or leading community engagement efforts. Ensure social content reflects brand voice, tone, and standards. Routinely audit the social media channels and provide recommendations to optimize. Collaborate and support with key stakeholders in marketing, including paid digital, web, SEO, marketing ops, comms, to ensure alignment and share social insights that inform campaign planning.