Senior Staff Content Designer, Growth

We’re hiring our first-ever Content Designer to join the Growth team. As a Senior Staff Content Designer, you’ll play a pivotal role in shaping messaging that drives growth, working across surfaces that blend marketing, product, and AI-generated content. This is a highly cross-functional role where success relies on speed, clarity, cohesion, and customer insight. You’ll set standards, create systems, and directly impact how small businesses experience Gusto for the first time. You will drive growth through content by crafting copy that accelerates conversion, activation, and expansion across acquisition, onboarding, and monetization experiences. You will be building the content foundation by developing guidelines, systems, and principles for scalable, high-quality growth messaging across multiple channels and surfaces. You'll also lead AI content training efforts by helping shape and refine our approach to AI-generated content inside the product, setting quality standards and guiding content training models.