Marketing Manager - IGM

Informa πŸ’πŸ”—πŸ“Š

Benefits

5w PTO

Job Description

We're seeking a proactive marketer, with strong creative, copywriting and communication skills, who has the enthusiasm to drive growth of Informa Global Markets' brand visibility, engagement and audience. Informa Global Markets (IGM) is the premier global source for independent, unbiased intelligence and insight on the credit, rates and foreign exchange markets. The Marketing Manager helps formulate the marketing strategy and manage its execution through a variety of digital channels. You will be taking on responsibility for email marketing, media partnerships, event support and other projects. You'll help plan all aspects of marketing campaigns and devise new strategies to enhance brand messaging, reach and engagement, utilizing email design best practice and our β€˜Tone of Voice’ copywriting principles to create dynamic and regular email campaigns, newsletters and promotions. You'll track all marketing activities and use analytical tools with tailored reports from such as Eloqua and Google Analytics to help drive better commercial decisions, while supporting sales and communicating with analyst colleagues to ensure a cohesive and successful team-based approach.

About Informa

Informa is a global business with a network of trusted brands in specialist markets across more than 30 countries, and a member of the FTSE 100.

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