SEO Outreach & Brand Marketing Specialist

Role Overview:

• You will develop and execute white-hat link acquisition strategies to improve domain authority.
• Conduct outreach campaigns to website owners, bloggers, and industry partners.
• Manage broken-link outreach and convert unlinked brand mentions into backlinks.

Digital PR & Brand Visibility:

• Plan and execute digital PR campaigns to increase brand awareness.
• Secure guest posting opportunities and coordinate podcast outreach.
• Submit expert commentary through HARO and identify media coverage opportunities.

Community Marketing:

• Build brand visibility through active participation in Reddit, Quora, LinkedIn Groups, and niche forums.
• Promote valuable content naturally while following community guidelines.
• Monitor industry discussions to identify content promotion opportunities.

Campaign Reporting & Collaboration:

• Track backlink acquisition progress and measure referral traffic.
• Report on Domain Authority improvements and analyze outreach success rates.
• Collaborate with Content and IT Marketing teams to promote linkable assets.