Director of Social Media

Her Campus Media is seeking a strategic, innovative, growth-minded, Gen Z-obsessed Director of Social to oversee social strategy, operations, and growth on Her Campus Media social platforms (IG, TikTok, YouTube, Pinterest, emerging platforms) including Her Campus, Spoon University, and College Fashionista. This role reports directly to the SVP, Content and is responsible for managing the social team and working with them to set and implement vision, strategy, and best practices to drive growth, engagement, and brand perception across all social platforms for all brands. This is a fast-paced role that requires someone entrepreneurial and scrappy who is comfortable managing a lot of moving parts, thinking big-picture as well as digging into the day-to-day, trying new innovative tactics, analyzing data to make optimizations in real-time, and working in a collaborative environment with other departments. The ideal candidate is someone who is a TikTok, Instagram, and YouTube expert and has their finger on the pulse of Gen Z, is passionate about leading a team of social editors, and is excited to step into a cross-brand role overseeing all of social for our portfolio of leading Gen Z brands.