The Director of Social Media will lead a team dedicated to growing The Athletic’s social media presence, focusing on increasing readership and engaging with emerging platforms. This candidate will have experience growing brands through video and leading design initiatives across social media channels.
The ideal candidate must possess strong leadership, communication, and influencing skills. They will also collaborate with teams across the organization to ensure the brand is accurately represented across platforms. This role will lead our strategy for the US, UK, and Canada. Responsibilities include crafting a data-informed social strategy, developing engaging content, fostering a positive community, optimizing performance, and monitoring social media channels.