Marketing Measurement & Insights Manager

Sun Life

Salary range

$80,000–$128,000/year

Benefits

Job Description

Data Insights & Reporting: Prepare data insights and reporting packages for GRS senior leadership, create data visualizations highlighting key trends, and translate complex data into understandable insights. Campaign Performance & Optimization: Manage dashboards to track omni-channel campaign performance, conduct in-depth analysis, and identify actionable insights to meet performance targets. Tools, Processes & KPIs: Develop measurement tools to report on GRS Marketing objectives, ensure reporting frameworks are scalable, and create standardized reporting templates. Strategic Initiatives & Business Cases: Assist in developing business cases for new GRS Marketing strategic initiatives and evaluate investments in marketing technology. Continuous Improvement: Proactively identify new areas for measurement within the GRS business and recommend innovative approaches.

About Sun Life

Sun Life is a global company with a passion for people, helping Clients achieve lifetime financial security and live healthier lives.

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