Search for and engage influencers, opinion leaders, public pages, and streamers (Instagram, TikTok, Telegram, YouTube, Twitch, Kick) to promote company products; Negotiate terms, manage contracts, and maintain long-term partnerships; Develop and approve creative concepts and ad formats (banners, native integrations, giveaways, streams, etc.); Monitor placement quality and ensure content aligns with brand requirements and compliance standards.
Track, analyze, and report on campaign performance (reach, average viewers, CTR, conversions, ROI); Optimize influencer and streamer campaigns based on performance data — test hypotheses, scale successful integrations, and manage budgets efficiently; Use tracking and analytics tools (e.g., Keitaro or similar platforms) to manage postback setups, source attribution, and performance tracking; Manage multi-product campaigns, adapting strategies to different audience behaviors and platform specifics; Ensure compliance with platform rules and advertising standards, and find solutions for promoting gambling-related content under restrictions.