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Brand Strategy & Positioning:
- Own Reveal's brand strategy, positioning, and long-term narrative.
- Clearly articulate who Reveal is for, what problem we solve, and why we win.
- Protect and grow Reveal's leadership in the cellular trail camera category.
Campaign & Go-To-Market Leadership:
- Lead Reveal's annual and quarterly brand planning.
- Define campaign strategies, audiences, and success metrics across DTC, retail, partnerships, and community.
- Own GTM strategy for new product, app, and feature launches.
Creative Partnership & Cross-Functional Leadership:
- Partner with the Creative Director to shape creative direction and storytelling.
- Provide clear, inspiring briefs that translate strategy into world-class creative.
- Act as the internal voice of the customer across Product, CX, Sales, and Leadership.
Measurement & Scale:
- Own brand health metrics (awareness, consideration, preference) alongside performance outcomes.
- Use customer insight, market research, and competitive analysis to evolve strategy.
- Lead, mentor, and develop brand team members as the organization grows.
Tactacam
Tactacam is a market-leading outdoor camera and technology company that engineers products for outdoor enthusiasts. With over 500,000 active customers and a rapidly expanding product line, we foster an ambitious, innovative culture where team members are encouraged to explore the outdoors and drive breakthrough ideas.