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Responsibilities:
- Build, create, and optimize client Facebook campaigns.
- Work with the development team to drive conversions on landing pages.
- Collaborate with multimedia team on creative assets.
Reporting and Analysis:
- Report on campaign key metrics and analyze performance.
- Identify areas for improvement and justify decisions to stakeholders.
- Maintain lowest cost per lead and optimize funnels.
Strategy and Innovation:
- Create and test new funnel versions for better performance.
- Manage a portfolio of Facebook Ads campaigns in the dental market.
- Stay updated with Facebook advertising best practices.
Collaboration:
- Work with the team to ideate on creative concepts.
- Proactively implement process improvements for workflow efficiency.
Mediboost
Mediboost is an Australian patient growth marketing agency for dental, medical and specialist practices. They are a team of 30+ people worldwide, with a proven track record of scaling healthcare practices.