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About the Role:
- We're looking for a hands-on Performance Marketing Manager to own paid acquisition across Google, Meta, and programmatic channels.
- You will know exactly where every dollar of budget is going and why, digging into numbers and finding levers for efficiency and growth.
What You'll Do:
- Build, launch, and manage campaigns across Google Ads, Meta, and other paid social channels with daily optimization.
- Set up tracking, UTMs, and conversion measurement to tie every dollar back to results, and build AI workflows for deeper insights.
- Monitor campaign performance daily against targets and report on results, running a structured testing roadmap.
Must Have:
- 3+ years hands-on experience running paid campaigns on Google Ads and Meta Ads Manager.
- Strong analytical skills, attention to detail, and ability to communicate performance to non-paid-media stakeholders.
- Experience with campaign tracking fundamentals and working cross-functionally with design and analytics teams.
Nice to Have:
- Experience in fintech, startup, or high-growth environments.
- Familiarity with additional programmatic platforms or BI tools like Looker or Tableau.
Novo
Novo provides a modern banking platform for small businesses, offering tools to manage payments, international transfers, and transactions. It is a rapidly growing Series B fintech startup with a mission-driven team and offices in NYC and India.