Global Content & Brand Lead

Mission:

• Own Appinio's global content strategy and brand ecosystem, turning a refreshed brand into consistent execution across markets.
• Transform fragmented content into a high-impact, scalable global engine that drives demand and advocacy.

Responsibilities:

• Define editorial roadmaps and GTM content priorities across all buyer journeys, ICPs, channels, and markets.
• Operationalise brand positioning, tone of voice, and narrative across every marketing touchpoint.
• Build content workflows, governance, and repurposing frameworks, and track performance for commercial impact.

Benefits:

• Enjoy flexibility with no hard cap on vacation days, averaging 30 days taken.
• Work from abroad up to 180 days per year if based in the EU, with all necessary hardware provided.
• Access mobility, gym, and co-working benefits depending on your location.