Site Marketing Program Manager

Drive the development and strategy of marketing campaigns across multiple channels, including websites, social media, paid advertising, and content marketing, using data centric decision making. Manage the marketing communications calendar. Collaborate with cross-functional teams, including design and development, to ensure campaigns are executed seamlessly and meet business objectives. Conduct market research to understand industry trends, customer behavior, and competitive landscapes. Analyze campaign performance data and build a robust strategy for optimization, including ideating AB testing opportunities and seeing through to completion. Assist in the planning and execution of product launches and seasonal promotions. Utilize AI-powered marketing tools to automate campaign tasks, personalize content, and optimize digital advertising performance. Other duties as assigned.