Responsibilities:
- Develop and execute the patient engagement strategy across activation, education, and win-back campaigns using email, SMS, and print.
- Create scalable content frameworks and campaign playbooks that support growth across multiple health system partners.
- Monitor conversion metrics, identify drop-off points, and use testing to improve communication performance and patient trust.
Qualifications:
- 4-7 years of experience in lifecycle marketing, CRM, or content marketing, ideally within healthcare or regulated consumer environments.
- Proven ability to build multi-step campaigns, write clear patient communications, and connect content decisions to business results through data analysis.
- Strong cross-functional collaboration skills to work with Product, Clinical, and Growth teams, with comfort in ambiguity and a fast-paced setting.
Compensation and Culture:
- The role offers a competitive base salary range, autonomy to solve complex problems, and the chance to impact patient lives at scale.
- Cadence fosters a high-performance culture that values speed, precision, and ownership, where employees are drivers who raise standards.
- Benefits include full medical coverage, unlimited PTO, paid parental leave, a 401(k) match, and support for a remote work setup.