Social Media Manager

Social Media Execution:

• Own and grow presence across crypto's key social platforms.

• Manage X account, expand presence on LinkedIn and Farcaster, experiment with new platforms like TikTok and Instagram.

• Build genuine engagement with community and make complex infrastructure accessible and interesting.

Content Strategy and Creation:

• Maintain and evolve content calendar, identifying gaps and opportunities without being prompted.

• Balance technical depth with accessibility in original content.

• Repurpose long-form multimedia content into engaging snippets and clips for social sharing.

Community Engagement and Analysis:

• Design and execute engagement campaigns that grow reach and deepen community connections

• Monitor and respond to comments, DMs, and mentions: be the voice of Espresso in social conversations

• Track data to understand effectiveness and adjust strategy accordingly.