Digital Marketing Specialist

MedeAnalytics is looking for a Digital Marketing Specialist to execute and analyze digital marketing strategies around owned, earned and paid media to grow traffic, brand awareness and demand. Channel responsibilities will include, but are not limited to email marketing and nurture campaigns, display advertising, SEM/SEO and social media. The ideal candidate is responsible for executing the tactics that align with brand/Marketing department goals, reporting on performance, and deriving conclusions and actionable insights to improve program efficiency. This person will partner with the broader Marketing team to understand the business and oversee third party agencies to support lead generation, conversion and retention goals. The ideal candidate is a true marketer who specializes in the digital channel.