Manage Quanata’s aggregator and internet lead provider channel investments, ensuring alignment with business goals, performance targets, and profitability thresholds. Partner with Product, Engineering, and Data Science to design and enhance APIs, data pipelines, and automated optimization systems supporting lead delivery, scoring, and bidding. Define measurement frameworks, attribution models, and LTV-driven decision systems that improve how we evaluate aggregator performance. Implement A/B and multivariate testing frameworks across creative, pricing, and bidding variables to uncover growth levers.
Translate model insights (e.g., conversion probability, risk segmentation, DSS scores) into actionable bid and budget strategies. Present complex findings clearly and persuasively to executive stakeholders, connecting analytics and engineering insights to growth outcomes. Build repeatable playbooks for lead quality improvement, CPA optimization, and channel diversification.