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Key Responsibilities:
- Own and execute SEO and GEO/AEO strategy across website and content channels, directly impacting high-intent traffic and MQL targets.
- Drive and manage large-scale content production (2K+ pages/month target) using AI-powered workflows, with a focus on high-intent audiences.
- Build and optimize content hubs for high-value search categories and run a content freshness program.
AI and Technical Focus:
- Own AI citation and visibility tracking across Google AI Overviews, ChatGPT, Gemini, and other LLM surfaces.
- Implement technical AEO foundations such as structured data, entity optimization, and llms.txt.
- Design and optimize comparison and pricing content as AI referral traffic patterns shift.
Collaboration and Reporting:
- Independently lead cross-functional planning with content, product, and analytics teams.
- Build and present clear performance reporting to senior stakeholders.
- Coach team members on SEO and AI-search skills.
Qualifications:
- 5–8+ years of SEO experience, ideally in B2B SaaS or high-growth tech.
- Proven track record managing end-to-end SEO programs with measurable impact.
- Deep expertise in technical SEO, content strategy, and AEO/GEO.
- Hands-on experience with AI citation tracking tools and structured data implementation.
Brightwheel
Brightwheel is the largest and fastest growing platform in early education, used by millions of educators and families. Backed by top investors including Addition and Bessemer, the company is a three-time Cloud 100 honoree with a distributed team across US time zones.