Head of Advertising & Media

Responsibilities:

• Determine optimal media channel mix and manage budgets scaling from $50k to $1M+ monthly for maximum ROI.
• Utilize analytics tools and AI to monitor performance, build creatives at scale, and automate campaign operations.
• Serve as primary contact for media partners and participate in leadership meetings to present reports.

Requirements:

• Possess 10+ years of experience in media planning and buying, preferably in an agency or corporate setting.
• Demonstrate proficiency in advertising platforms, attribution systems, and AI tools for creative and operational tasks.
• Show proven capability to manage teams and collaborate across departments effectively.

Results:

• Drive measurable revenue by linking media spend directly to sales data and improving return on ad spend.
• Optimize advertising mix to lower acquisition costs while maintaining high-volume growth and hit ambitious annual MRR targets.