VP Media, Marketing Services
Benefits
4w PTO
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Strategy & Leadership:
- Lead the development of full-funnel media strategies designed to acquire qualified leads and drive enrollment across university partner programs.
- Own the vision and evolution of media planning, buying, and performance across digital and traditional channels.
- Manage, coach, and grow a multidisciplinary team of paid and organic media specialists.
Media Planning, Buying & Channel Oversight:
- Oversee the planning, execution, and optimization of campaigns across paid search, paid social, programmatic, affiliate, search and ai engine optimization (SEO/AEO), and conversion rate optimization (CRO).
- Lead management of an internal team and external media agencies responsible for primary media buying across Google, display, Meta and LinkedIn.
Performance Management & Analytics:
- Own and drive performance against key KPIs including conversion rate, cost per prospect, cost per application, and cost per acquisition.
- Analyze campaign and channel performance to generate actionable insights and continuous optimization strategies.
Noodle
Noodle is higher education’s leading strategy, services, and technology partner, developing infrastructure, providing life-changing learning experiences, and growing enrollment for academic institutions. They aim to empower universities to change the world by offering various products and services that help them be more resilient, responsive, efficient, and interconnected.