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Paid Media Strategy & Execution:
- Execute for campaigns across Google Ads, Microsoft Ads, and paid social (Meta, LinkedIn).
- Understand existing keyword strategy, audience targeting, and competitive analysis.
- Optimize campaigns for conversion rate, CPA, and ROAS.
Performance Optimization & Reporting:
- Monitor and manage budgets to maximize efficiency and results.
- Analyze campaign performance and identify actionable insights.
- Build or contribute to reporting dashboards (e.g., Google Analytics, Looker Studio).
Client & Team Collaboration:
- Partner with internal teams (SEO, content, design) to align paid media with broader strategy.
- Support client deliverables as needed (reporting, calls, insights, recommendations).
Compose.ly
Compose.ly is a search and content marketing agency helping brands grow through data-driven insights and high-quality content. As they expand their paid media capabilities, they’re building a network of experienced contractors who can step in to support client work as needed.