Paid Search Media Manager

Strategic Media Activation:

• Strategically plan, activate, optimize, and manage Paid Search (PPC) or Search Engine Marketing (SEM) media buys aligned with the communication strategy, customer journey, and audience insights.
• Utilize client and proprietary data and insights to enhance targeting and adjust investment and activation strategies based on performance.
• Embrace a test-and-learn approach, scaling new buying strategies and exploring expansion opportunities while staying aligned with the communication strategy.

Client Service:

• Understand client's business goals and customer journey to develop comprehensive Search media activation plans aligned with their goals.
• Anticipate client needs and offer innovative solutions and recommendations based on data analysis.
• Present campaign analysis and insights to clients, addressing their concerns and demonstrating the effectiveness of activation planning.

Cross-Functional Collaboration:

• Collaborate with other team members to optimize media across channels and platforms, delivering a cohesive consumer experience and optimizing outcomes.
• Act as a trusted advisor to media planning, strategy, CX, and investment teams, communicating and collaborating effectively.
• Work closely with Strategy/Planning to manage overall campaign delivery and provide optimization recommendations.