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Search Execution & Performance Ownership:

  • Execute and optimize paid search campaigns across Google Ads and Microsoft/Bing Ads.
  • Monitor performance against efficiency and effectiveness goals, adjusting investment and tactics based on data.

Client & Strategy Partnership:

  • Partner with Client Strategy to ensure search activation mirrors agreed-upon plans and objectives.
  • Participate in client conversations as an execution authority, supporting performance reviews and planning discussions.

Channel Collaboration & Capability Building:

  • Responsible for mentoring and supporting assigned channel managers and coordinators in their channel growth.
  • Collaborate with Analytics to ensure measurement frameworks support optimization and learning.

Goodway Group

Goodway Group is an independent and remote-first media and marketing services firm with a 90+ year history. The company has a diverse team of digital strategists, media practitioners, technologists and data scientists with teams in the U.S. and the UK.

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