Develop paid media strategies across paid search, social, display, video, native advertising, and ABM.
Plan, launch, and optimize campaigns aligned with client objectives and budgets.
Research and recommend new platforms and targeting capabilities.

Integrated Marketing:

Advise on how paid media supports broader marketing strategies and business objectives.
Design paid media programs that support lead generation, demand generation, and brand awareness.
Collaborate with cross-functional teams on integrated campaigns.

Performance Monitoring:

Monitor and analyze campaign performance across paid channels and analytics platforms.
Translate campaign data into insights and recommendations.
Define and track campaign KPIs and deliver performance reports.

Highwire

Highwire is a strategic marketing communications agency at the intersection of innovation and industry. They partner with ambitious companies and established brands to navigate complexity, lead markets, and grow with purpose. Their people-first culture is driven by four core values: Team Empowerment, Growth Mindset, Inclusion, Always Fierce Distinction.

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