Senior Growth Consultant - CRM & Retention

Join Phiture’s CRM & Retention team as a Senior Growth Consultant, where you’ll lead high-impact CRM and lifecycle marketing programs for top-tier mobile apps. You'll be responsible for advanced audits and campaign strategies that push the boundaries of personalization, automation, and tooling. This role combines strategic thinking with deep technical expertise to unlock the potential of CRM infrastructure and deliver measurable results. You’ll collaborate cross-functionally to implement scalable lifecycle systems, leveraging your technical and analytical expertise to drive retention, engagement, and monetization across apps and verticals. Lead CRM Audits & Technical Infrastructure Reviews : Conduct advanced audits of CRM setups, including evaluation of user taxonomy, event structure, API integrations, custom attributes, and webhook flows to ensure accurate data flows and scalable architecture. Maximize CRM Tool Capabilities : Deeply explore the potential of platforms like Braze, MoEngage, or Iterable to unlock advanced personalization and automation capabilities using custom events, real-time triggers, and dynamic content logic (e.g., Liquid). Design and Execute Lifecycle Strategies : Own the planning and execution of end-to-end lifecycle marketing strategies across channels (email, push, in-app, SMS, WhatsApp), aligned to user journeys and growth goals.