Job Description
Growth Strategy:
-Build and own the full-funnel growth strategy from awareness to activation to retention.
-Define the playbook to reach millions of pregnant women in the US each year.
-Plan and run growth experiments.
Channel Strategy:
-Define channel strategy and resource allocation across paid, organic, partnerships, and community.
-Own content planning and creation for organic and paid campaigns.
-Define how to build and nurture long-term relationships with users across touchpoints.
About You:
-You've scaled a consumer product at an early-stage startup.
-You’ve built and managed paid marketing budgets with strong ROI.
-You’re comfortable using data and analytical tools to inform decision making.
About Zenith Health
Zenith is an NYC-based startup changing pregnancy care by filling longstanding gaps with the Pregnancy Evidence Project by learning from real-world pregnancy experiences.