Brand and Positioning:
- Champion Ceresti's brand voice, visual identity, and category-defining position.
- Ensure every external touchpoint lands the same message with the same clarity.
Demand Generation and Pipeline Contribution:
- Build and run the B2B demand engine targeting MA plans, ACOs, and Med Supp carriers.
- Own marketing-sourced and marketing-influenced pipeline targets.
Digital Marketing Infrastructure:
- Augment the digital footprint, marketing automation, attribution, and analytics stack.
- Own the data -- know what's working, what isn't, and what to kill.
Content and Thought Leadership:
- Drive the editorial calendar across LinkedIn, executive thought leadership, white papers, webinars, and earned media.
- Translate clinical and economic complexity into content with which payors and providers actually engage.
Ceresti Health
Ceresti Health is rewriting how the U.S. healthcare system manages dementia. Their digital health programs deliver guaranteed outcomes, including >40% reductions in medical costs, by putting the activated family caregiver at the center of care teams.