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Affiliate Program Strategy & Leadership:
- Lead the strategic development, optimization, and growth of RSI’s affiliate marketing programs.
- Recruit and onboard high-performing affiliate partners across key networks.
- Negotiate commission structures and drive elasticity testing.
Affiliate Account Management & Growth:
- Maintain and expand relationships with top-performing affiliates and networks.
- Manage day-to-day partner communication and optimization activities.
- Represent RSI at affiliate marketing events to recruit and nurture partnerships.
Technical & Analytical Execution:
- Manage affiliate tracking, attribution, and data integrations using tools like Income Access.
- Collaborate with Data Science and Analytics teams for dashboards and reporting.
- Conduct deep-dive analyses on partner ROI and campaign performance.
Performance Measurement & Reporting:
- Own forecasting and budget management for affiliate-driven acquisitions.
- Monitor program KPIs such as conversion rates, CPAs, and ROI.
- Identify AI and automation opportunities to streamline workflows.
Rush Street Interactive
Rush Street Interactive is a market leader in online casino and sports betting, operating brands like BetRivers.com, PlaySugarHouse.com, and RushBet.co. The company is a rapidly growing, publicly traded firm with a people-oriented culture emphasizing collaboration, autonomy, and professional growth.