Content Strategist

Strategists create custom strategies and implement best practices for clients, achieving NSMs by using project phases to build initial strategies and optimizing strategies based on marketing goals, campaigns, and historical performance.

Strategists set goals using data from Google Analytics, CRM, SEMRush, and Ahrefs, and must get approval from their Associate Director (AsD) before client presentation.

Strategists manage projects via Asana, delegating tasks to team members and ensuring timely completion.

Strategists act as the primary interface between clients and the internal team, proactively communicating regarding timelines, goal progress, and changes on client accounts. They also report on strategy progress through bi-weekly meetings, monthly reports, quarterly reports, and bi-annual business reviews.