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Campaign Management
Role and Impact:
- Manage search and programmatic media activations across several retailer media networks including Amazon, CitrusAd, Criteo, The Trade Desk, Walmart, etc.
- Execute campaign setup, bid recommendations, and budgeting to ensure overall client goal attainment using retail bid management technologies.
- Prepare campaign performance reports, identify insights and optimizations utilizing historical data and competitive research.
Skills and Experience:
- Bachelor's degree and advanced English level (B2–C2).
- At least 2 years of experience in biddable performance media execution, with a strong preference for retail media execution.
- Experience in campaign management and optimization across multiple retail platforms (Amazon, Instacart, Walmart, Target, Kroger, Criteo, Google, Meta, etc.).
Life at WPP Media & Benefits:
- Competitive medical, group retirement plans, vision, and dental insurance.
- Significant paid time off and employee mental health awareness days.
- Hybrid work approach with teams in the office around four days a week.
WPP Media
WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. As part of the global WPP network, it fosters an inclusive culture with employee resource groups and a hybrid work approach.