The Programmatic Media Manager is responsible for tactical execution excellence and accountable for tactical plan delivery. They strategically plan, activate, optimize, and manage programmatic media buys aligned with the communication strategy, customer journey, and audience insights. They are responsible for ensuring effective media activation while considering the client's business goals and objectives.

This role involves leading CTV media buying efforts, optimizing CPMs, securing premium inventory, and negotiating Deal IDs and PMP agreements. The Senior Manager will develop data-driven media strategies to optimize CTV spend for website conversions and in-store sales and will also oversee budget allocation and pacing, ensuring alignment with spend and ROAS targets.