This role requires a strong understanding of the programmatic landscape, a data-driven approach, and a passion for optimizing campaign performance. The individual will be responsible for implementing programmatic best practices, collaborating with other teams, and delivering exceptional results. If you thrive in a fast-paced environment and are passionate about programmatic advertising, this role is for you!
Strategize and orchestrate cross-channel user journeys as a Senior Demand Generation Manager. Own campaign execution and optimization for 3rd party, paid social, display, video and native ad channels. Deploy and manage programmatic & ABM campaigns across digital and demand generation channels. Drive continuous improvement through testing and performance optimization to achieve targets.
Reporting to the Paid Media Director, the Paid Social Manager (PSM) role will form part of the US Paid Media team, centering on the Paid Social function. The PSM will implement Paid Social strategies, manage campaigns, maintain strong relationships with clients, provide training to the wider Paid Media team on social strategies, and stay ahead of industry trends and innovations.