Head of Programmatic

Role Overview:

• Lead the strategic development and expansion of programmatic advertising services within a performance-driven B2B marketing environment.
• Shape campaign strategies, oversee activation, and ensure advertising initiatives deliver measurable business outcomes for SaaS and B2B clients.

Key Responsibilities:

• Develop and implement comprehensive programmatic advertising strategies to expand service capabilities and improve campaign performance.
• Define KPIs, establish measurement frameworks, and translate performance data into actionable insights.
• Manage programmatic partner relationships and collaborate with cross-functional teams to integrate campaigns across channels.

Requirements:

• 7+ years of experience in programmatic advertising at publishers, agencies, or ad tech companies.
• At least 2 years of people management experience with proven success driving growth for B2B and SaaS clients.
• Hands-on expertise with DSPs such as The Trade Desk, Nexxen, and DV360, plus ABM experience.

Benefits:

• Annual base salary of CAD 100,000–130,000 plus bonus eligibility.
• Medical, dental, and vision insurance, disability and life insurance, unlimited PTO, paid parental leave, and 401(k) with 3% match.
• Fully remote work from Canada with additional wellbeing perks like Spring Health, Headspace, and Gympass.