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$73,000–$94,900/yr
Canada Unlimited PTO

  • Lead the strategic development and expansion of programmatic advertising services for B2B and SaaS clients.
  • Oversee campaign activation, optimization, and measurement to deliver measurable business outcomes.
  • Manage partner relationships, support new business pitches, and develop high-performing teams.

Programmatic Advertising People Management B2B Marketing

20 jobs similar to Head of Programmatic

Jobs ranked by similarity.

$73,000–$94,900/yr
Canada Unlimited PTO

  • Lead programmatic advertising strategy and campaign execution to deliver measurable results for B2B and SaaS clients.
  • Manage, coach, and mentor a high-performing programmatic team while collaborating with cross-functional marketing teams.
  • Optimize campaign performance through KPI analysis, partner relationships, and strategic contributions to new business pitches.

This company specializes in programmatic advertising services, driving measurable performance for B2B and SaaS clients. It operates as a remote-first organization with a people-first culture focused on diversity, inclusion, and professional growth.

$119,000–$135,000/yr
US Unlimited PTO

  • Lead B2B programmatic strategy development across display, video, native, and ABM executions.
  • Oversee campaign management, optimization, and business relationships for multiple B2B clients.
  • Build scalable best practices, mentor a team, and contribute to new business and thought leadership.

Wpromote is a digital marketing agency specializing in B2B programmatic media and performance marketing. Recognized as a Best Place to Work by Ad Age and Glassdoor, it offers a remote-first culture with offices in Los Angeles and New York.

$110,000–$125,000/yr
US Unlimited PTO

  • Develop and implement comprehensive programmatic strategies to drive digital advertising performance.
  • Collaborate cross-functionally to align programmatic initiatives with business objectives and KPIs.
  • Manage partner relationships and provide thought leadership to support programmatic growth.

Directive Consulting is a leading B2B performance marketing agency that uses Customer Generation to drive real revenue for SaaS and B2B brands. The company is remote-first, fast-moving, and elite, hiring people who challenge the status quo.

$85,000–$100,000/yr
US

  • Oversee delivery and optimization of high-impact programmatic advertising campaigns across digital channels.
  • Build and maintain strong client relationships, translating performance data into actionable recommendations.
  • Mentor junior team members and collaborate cross-functionally to drive measurable campaign results.

The company is a programmatic advertising partner delivering high-impact digital campaigns for clients. It fosters a collaborative, innovative, and globally connected remote-first culture with a focus on professional growth and inclusivity.

$74,448–$102,367/yr
Singapore

  • Manage post-sales client relationships, driving platform adoption, retention, and account expansion.
  • Design and optimize programmatic campaigns to meet client KPIs, providing strategic solutions and regular reporting.
  • Lead client conversations, presentations, and QBRs as a strategic advisor, with up to 20% travel.

StackAdapt is a leading technology company that powers AI-driven programmatic advertising, enabling marketers to reach and engage audiences with precision. It is a remote-first, diverse team recognized for its award-winning culture and innovative marketing platform.

$66,600–$88,800/yr
Canada Unlimited PTO

  • Oversee paid strategy across search, social, and programmatic, managing a large budget and a dedicated experimentation fund.
  • Optimize and troubleshoot digital campaigns with agency partners, focusing on qualified provider acquisition.
  • Mentor junior team members and collaborate across marketing, creative, and data teams.

Fullscript is a health technology company that helps practitioners deliver better care through a platform for supplements, clinical insights, and patient analytics. With over 125,000 practitioners and 10 million patients, the company fosters a culture of curiosity, teamwork, and people-first values.

$60,000–$75,000/yr
US

  • Collaborate with internal teams to deliver client-first programmatic recommendations and best practices.
  • Manage day-to-day campaign execution, optimizations, pacing, and reporting.
  • Support development and presentation of programmatic strategy to improve client performance.

DEPT is a technology and marketing services company creating digital experiences for brands like Google and KFC. With 2,500+ specialists across 30+ locations, they have a boutique culture that values growth and innovation.

$86,767–$119,305/yr
Australia

  • Drive new programmatic advertising revenue by prospecting and closing Holdco agency opportunities in NSW.
  • Build and execute commercial strategy to create pipeline and convert opportunities into revenue growth.
  • Develop strategic partnerships and work cross-functionally to expand StackAdapt's influence across Australia.

StackAdapt is a leading technology company that empowers marketers with an AI-powered programmatic advertising platform. They are a diverse, inclusive team recognized for their supportive culture and innovation.

$60,000–$110,000/yr
US Unlimited PTO

  • Manage end-to-end programmatic deal operations, from setup to optimization.
  • Monitor campaigns on SSPs/DSPs to ensure delivery and performance against KPIs.
  • Analyze campaign data to deliver actionable insights to stakeholders.

PatientPoint is a digital health company that delivers behavior-changing content at critical moments of care in physician offices. As the nation's largest digital network with 30,000 physician offices, it connects patients, providers, and health brands to drive better health outcomes.

Canada

  • Drive client acquisition for Adlook SMART DSP across Canada, taking an entrepreneurial approach to winning new business.
  • Own relationships with agency and brand stakeholders, leading RFI processes and cross-functional projects to meet client expectations.
  • Evangelize Adlook's values and USPs while implementing cross-selling tactics to drive platform adoption.

Adlook is an adtech company offering SMART DSP, a self or assisted service platform for digital advertising. With a focus on entrepreneurial growth and cross-functional collaboration, the company is expanding its presence across Canada.

Canada

  • Define the product vision and multi-year strategy for a growing B2B marketing portfolio.
  • Lead product initiatives end to end, from account discovery to campaign measurement and reporting.
  • Collaborate with engineering, design, revenue, partnerships, and data teams to deliver scalable solutions.

Our partner is an AI-powered technology company offering B2B marketing and account-based marketing solutions. They are a remote-first, collaborative, and inclusive organization that values innovation and diverse perspectives.

Global

  • Plan, activate, optimize, and manage social programmatic media campaigns aligned with client objectives and customer journeys.
  • Own campaign lifecycle including setup, QA, optimization, reporting, forecasting, and billing while ensuring brand safety and data quality.
  • Collaborate with cross-functional teams and mentor junior members by sharing platform knowledge and optimization best practices.

Goodway Group is an independent, remote-first media and marketing services firm with a 90+ year history. It has teams in the U.S. and UK and is recognized as a multiyear Ad Age Best Places to Work winner.

Canada

  • Serve as senior technical voice in sales, leading audits, RFPs, and pitch presentations.
  • Build client confidence by translating complex media and measurement data into actionable insights.
  • Coach cross-functional teams to strengthen audit capabilities and support new business strategy.

Thrive is a leading full-funnel digital marketing agency supporting growth for North America's most ambitious companies. They have a remote-first culture that values curiosity, accountability, and long-term sustainability.

$118,000–$148,000/yr
US 20w maternity 16w paternity

  • Own strategy and execution of integrated ABM campaigns across Enterprise and Mid-Market segments.
  • Manage targeted paid advertising, personalized content, direct mail, gifting, and coordinated Sales outreach.
  • Track performance, test new approaches, and optimize for account engagement and pipeline creation.

Tailscale is making safe connection effortless by delivering software that securely interconnects people and devices anywhere. Founded in 2019 and fully distributed, we're backed by Accel, CRV, Insight, Heavybit, and Uncork Capital.

$90,000–$110,000/yr
US

  • Manage a portfolio of enterprise clients, executing and optimizing digital advertising campaigns.
  • Serve as a technical resource and mentor junior team members while driving process improvements.
  • Present campaign performance and forecasts to clients and internal stakeholders.

829 Studios is a Boston-based integrated digital marketing agency that helps organizations unlock their full potential through data-driven strategy and creative. Recognized as a top agency by Inc. 5000 and Adweek, we foster a collaborative environment that promotes diversity, equity, and inclusion.

Canada Unlimited PTO

  • Lead and scale a global B2B demand generation function driving predictable pipeline growth.
  • Oversee a broad channel mix including paid media, SEO, ABM, field marketing, and funnel optimization.
  • Build and develop a high-performing team while using AI, automation, and experimentation.

This partner company is a digital-first, remote-friendly organization operating globally in B2B marketing. It fosters a collaborative and inclusive international work environment with a focus on transparency and shared ownership.

UK

  • Lead paid acquisition strategy across 25+ B2B SaaS brands with full ownership of performance standards.
  • Personally manage high-value Google Ads, Microsoft Ads, and LinkedIn Ads accounts.
  • Guide PPC freelancers and integrate AI tools to drive measurable growth.

They own and operate a diverse portfolio of more than 25 B2B SaaS brands. The culture is fully remote, low-bureaucracy, and collaborative, with an emphasis on autonomy and AI-driven innovation.

$56,364–$69,091/yr
Canada 8w PTO 13w maternity 13w paternity

  • Design, coordinate, execute, and measure partner marketing programs that generate demand and contribute to pipeline growth.
  • Develop partner segmentation strategies, positioning, messaging, and repeatable operating models tailored to different partner types.
  • Establish reliable measurement and reporting frameworks for partner-sourced pipeline, partner-influenced pipeline, engagement, and ROI.

This company focuses on building and scaling partner marketing programs that drive demand and pipeline growth. It operates as a fully remote, internationally distributed team with an emphasis on AI-driven innovation, autonomy, and inclusive culture.

US

  • Lead global technical teams in Solutions Architecture, Support Engineering, and Deal Operations for a digital advertising marketplace.
  • Act as senior technical escalation point, driving incident response, partner engagement, and revenue-critical program management.
  • Collaborate with Product and Engineering to translate business needs into technical requirements and implement automation.

The company operates a global digital advertising marketplace, providing technology for programmatic advertising and partner integrations. It fosters an inclusive workplace with a diverse, collaborative culture and supports fully remote work across the United States.

$152,600–$229,600/yr
US Unlimited PTO

  • Own and grow platform partner relationships across DSPs, SSPs, data marketplaces, and identity providers.
  • Drive revenue through partner education, onboarding, and go-to-market enablement.
  • Feed market intelligence back into product to shape audience taxonomy and roadmap priorities.

Definitive Healthcare turns data, analytics, and expertise into healthcare intelligence for customers. With 2,400+ clients globally, the company fosters a collaborative, inclusive culture and has earned workplace honors.