Paid Media Strategist

Support the success and growth of our Make Money/Manage Money native media campaigns by executing campaign builds, monitoring performance, and assisting in optimizations that help scale winning strategies. Execute and manage native ad campaigns across platforms such as Taboola, Outbrain, Revcontent, Mediago, or Liveintent with speed and accuracy. Monitor daily performance metrics and implement optimizations to creative, bids, and placements. Partner with senior media buyers to launch new campaigns and expand existing ones while supporting strategic growth. Facilitate creative testing by assisting with copy iteration, image/video swaps, and tracking results. Conduct competitor research and performance audits to surface new testing opportunities. Collaborate with the Content and Paid Media teams to ensure seamless campaign setup and timely asset delivery. Maintain campaign documentation and update performance trackers regularly to support team throughput.