New Product Marketing Lead, Consumer

We’re looking for a Product Marketing leader to shape the future of ClassDojo Plus, our flagship family subscription product. You’ll own how Plus is positioned, packaged, and bundled across the family journey, deepening its role as something families are proud to have and can’t imagine being without. You’ll lead go-to-market strategy, feature launches, messaging, and lifecycle campaigns that drive trial starts, engagement, and retention. This is a high-visibility, high-impact role that requires cross-functional leadership and deep empathy for families. You'll be responsible for owning end-to-end product marketing for our subscription product: audience insight, messaging, positioning, packaging, bundling, and go-to-market strategy.