Senior Associate Copywriter

Crafts compelling and persuasive copy that aligns with the brand’s voice, product positioning, and marketing goals. This role collaborates closely with the content and creative strategy team. Responsibilities include producing creative messaging, writing tailored content for different channels, creating campaign messages and communications variations to cater to different segments and optimize engagement across various platforms. Expertly craft Protective’s goals and messaging through literature. Research, conceptualize, and write copy for a range of tactics, including product literature, sales enablement tools, email, web content, social media, presentations, advertisements, direct mail, events, newsletters, and more. Ensure error-free consistency and adherence to brand guidelines across all written content, following established workflow processes. Proactively manage deadlines across multiple projects in a fast-paced, fluid environment. Develop a deep understanding of the Protective brand, products and services. Help to foster a culture of inclusion, innovation, and creativity.