AEO/SEO Lead

What you will do:

• Identify content opportunities: Lead content research across SEO and AEO. Analyze keyword trends, monitor competitor coverage, track LLM citation patterns, and identify gaps where Clerk can establish or strengthen authority.
• Create and ship content: Manage content generation using LLMs and by collaborating with technical team members. Scale distribution beyond clerk.com by building presence on high-authority developer platforms to increase domain authority and citation surface area.
• Measure and report on performance: Define what success looks like for both AEO and SEO. Instrument metrics for AI visibility, including citation frequency, accuracy, and referral traffic from AI sources. Own channel analysis and reporting to keep the wider organization informed and to surface opportunities for optimization.

Who you are:

• You're in North America: You live in a location that is ±3 hours within U.S. Mountain Time.
• You have deep SEO expertise: 5+ years owning organic search strategy, with demonstrable results in technical or developer-focused products. You understand technical SEO fundamentals: site architecture, structured data, crawlability, and can execute independently.
• You're ahead on AEO: You demonstrate an understanding of how LLMs source information and have opinions (backed by experimentation) on what makes content citable. You understand that this field is nascent and evolving rapidly.