Marketing Specialist

A Marketing Specialist is responsible for developing and executing marketing strategies to promote the company's products or services. This role involves managing social media accounts, optimizing SEO, and running Google AdWords campaigns to drive traffic and engagement. Key responsibilities include social media management, Google AdWords management, SEO optimization, and content creation. They Develop and implement social media strategies across platforms, create engaging content, and analyze social media performance metrics. Also they will create, manage, and optimize Google AdWords campaigns to increase website traffic and conversions, conduct keyword research, and develop ad copy. Furthermore, they implement SEO strategies to improve website visibility and organic search rankings, conduct keyword research and optimize website content, and monitor and analyze SEO performance. Lastly, they will develop marketing materials such as blog posts, newsletters, social media posts, and website content.