Senior Engagement Marketing Manager

Ensure members receive exceptional engagement marketing throughout their journey with our digital health platform. This role will be instrumental in driving meaningful activation, engagement and retention. The ideal candidate will possess a data-driven mindset, strategic thinking and the ability to develop compelling member communications, as well as be able to collaborate cross-functionally on an ongoing basis. Act as an advocate for our members, striving to achieve a seamless and satisfying experience across all out-of and in-app touchpoints. Develop and implement strategies to improve member engagement and retention. Write clean, compelling, member-centric copy. Optimize the member journey, including onboarding, personalized guidance and troubleshooting, across all member marketing touchpoints. Gather, analyze and report on member and client feedback on communications content and cadence to drive continuous improvement. Collaborate cross-functionally with product, engineering and clinical teams to enhance the continuity and effectiveness of the member experience. Monitor key performance indicators (KPIs) related to engagement revenue goals and implement data-driven improvements. Stay informed about member engagement best practices.