Performance Marketing Manager - Remote

Scale paid digital marketing efforts while maintaining cost-effective user acquisition. Instrumental in shaping online presence and driving measurable results through strategic campaign management and optimization. Manage and optimize SEM campaigns, including budget allocation, bid adjustments, creative optimization, keyword expansions, and managing negative keywords. Lead the charge in scaling paid digital channels, ensuring efficient acquisition costs and maximizing ROI. Identify target audiences, craft compelling messaging, and design offers to enhance the effectiveness of paid social media campaigns. Work closely with the Product Team and other marketers to develop promotional campaigns and offers, aligning with holiday schedules and business seasonality. Provide creative ideas to boost authentic follower engagement and interaction across platforms. Assist with various aspects of CRM, including the design and implementation of email journeys, blasts, and push notifications.