Customer Advocacy Marketing Manager

Own the customer story process from beginning to end, bringing each to market with a portfolio of assets like landing pages, sales collateral, templates, videos, and webinars. Work cross-functionally within marketing and GTM to support regular advocate participation in marketing programs, including identifying new opportunities to embed customer advocacy into key initiatives. Lead customer-facing webinars and virtual events that drive awareness, generate leads, and expand product usage through real customer use cases. Maintain and evolve the Customer Content Library to improve the user experience and use of content. Use AI and automation to streamline story sourcing, content creation, internal distribution, and other processes. Provide ongoing enablement to internal teams, equipping them with the knowledge and tools to effectively use customer stories and references at every stage of the customer journey. Own G2 Crowd campaigns to increase customer review volume and quality. Launch and manage a customer sales reference program, including identifying, recruiting, and enabling reference customers to support sales opportunities and strategic initiatives. Act as an internal expert on customers, surfacing customer stories, use cases, and feedback based on your deep understanding of how they use Zapier and AI. Work closely with customer success and account teams to nurture advocate relationships and turn promoters into champions. Drive ongoing optimization by testing, measuring, and iterating, leveraging results to experiment with new formats and enhance programs.